Anywhere you go in the United States, you will likely find thousands of people receiving a wonderful package of a new book, curated by a passionate team of editors and readers at the Book of the Month Club, as they sort through millions of books to find the diamond in the rough, so you don’t have to. We all remember the phrase: “don’t judge a book by its cover”, yet that’s exactly what many people do, often to their disappointment.
The Book of the Month Club is a subscription-based e-commerce business, where the customer can choose between any or all of five monthly selections.
There are many individuals behind the success of the Book of the Month Club. John Lippman, Chief Executive Officer (CEO), Blake Orlandi, Chief Operating Officer (COO), and Delaney Manders, Chief Technical Officer (CTO) to name just a few. They are the driving forces of the Book of the Month Club’s dramatic reinvention, but they would all give ample credit to the team of book lovers who choose the books every month and the loyal customers who trust the company and have made Book of the Month Club one of the most successful e-commerce subscription services around.
History of the Book of the Month Club
The Book of the Month Club has a rich history dating back over 93 years. The Book of the Month Club was founded by Harry Scherman in 1926 as a convenient way to deliver the best books to book enthusiasts all around the country. Starting with only 4,000 members the company grew to 550,000 within twenty years. The Book of the Month Club was acquired by Time Inc. in 1977. In 2000, the Book of the Month Club, Inc. merged with Doubleday Direct, Inc. The resulting company, Bookspan, was a joint venture between Time Warner and Bertelsmann until 2007 when Bertelsmann took over complete ownership.
After Blake Orlandi joined the Book of the Month Club
Before Blake Orlandi and John Lippman started at Book of the Month Club, the Book of the Month Club had suffered years of management neglect and declining subscribers. Blake Orlandi and his colleagues came onboard with a vision for a new generation of readers and quickly revamped and remade the old business model, with a special emphasis on attracting Millennials, who had proven to be very partial to subscription-based marketing generally and books in particular.
Prior to joining Book of the Month Club, Orlandi already had extensive business experience, first at Deloitte and later at Evergreen Copyrights. Book of the Month Club leveraged the Internet and social media to get the word out and the Book of the Month Club now attracts thousands of new subscribers every month.